{"id":253662,"date":"2023-07-15T10:00:15","date_gmt":"2023-07-15T08:00:15","guid":{"rendered":"https:\/\/welovecinema.be\/?p=253662"},"modified":"2023-07-17T10:40:09","modified_gmt":"2023-07-17T08:40:09","slug":"les-idees-publicitaires-les-plus-folles-du-cinema","status":"publish","type":"post","link":"https:\/\/welovecinema.be\/fr\/les-idees-publicitaires-les-plus-folles-du-cinema\/","title":{"rendered":"Les id\u00e9es publicitaires les plus folles du cin\u00e9ma\u00a0!"},"content":{"rendered":"<p><strong>Dans la lign\u00e9e de la campagne publicitaire de dingue pour aller loger dans la maison de Barbie, en marge de la sortie du film ce 19 juillet (<a href=\"https:\/\/welovecinema.be\/fr\/mener-la-vie-en-rose-de-barbie-durant-deux-jours-cest-possible\/\">Lire notre article ici&#8230;<\/a>), nous avons recens\u00e9 quelques autres id\u00e9es de promotion pour le moins audacieuses.<\/strong><\/p>\n<p><strong>Le faux site au sujet de la grippe simiesque pour La Plan\u00e8te des <em>Singes l\u2019Affrontement <\/em>(2014)<\/strong><\/p>\n<p>Ce film raconte comment une \u00e9pid\u00e9mie de grippe risque d\u2019envahir le monde et de rendre les singes violents. Et, histoire de faire croire \u00e0 la v\u00e9racit\u00e9 de ce risque, l\u2019\u00e9quipe du film a fait d\u00e9velopper un site web \u00ab institutionnel \u00bb et des vid\u00e9os alertant sur les risques d\u2019\u00e9pid\u00e9mie avec une approche soi-disant tr\u00e8s \u00ab scientifique \u00bb. On s\u2019y serait cru\u2026<\/p>\n<p><iframe loading=\"lazy\" title=\"RISE OF THE PLANET OF THE APES | Viral Video: Ape With AK-47\" width=\"618\" height=\"348\" src=\"https:\/\/www.youtube.com\/embed\/QxYmm5yCJBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>L\u2019\u00e9picerie \u00ab\u00a0Kwik E-Mart\u00a0\u00bb des <em>Simpsons<\/em> en taille r\u00e9elle.<\/strong><\/p>\n<p>En 1997, pour annoncer la sortie du film sur grand \u00e9cran, une dizaine d\u2019\u00e9piceries aux Etats-Unis et en Grande-Bretagne sont transform\u00e9es, en taille r\u00e9elle, en l\u2019\u00e9picerie d\u2019Apu, ch\u00e8re aux Simpsons.<\/p>\n<p><iframe loading=\"lazy\" title=\"Kwik-E-Mart The Simpsons Movie Promotion Mountain View, CA.\" width=\"618\" height=\"464\" src=\"https:\/\/www.youtube.com\/embed\/jaTazcDZKgE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>La fausse l\u00e9vitation pour annoncer <em>Carrie <\/em>(1999). <\/strong><\/p>\n<p>Une \u00e9quipe du film a mis en sc\u00e8ne une l\u00e9vitation dans un coffee-shop des Etats-Unis. Ce qui a provoqu\u00e9 la panique chez les clients, un buzz mondial de la vid\u00e9o et une pub garantie\u00a0!<\/p>\n<p><strong>La fausse conf\u00e9rence TED pour <em>Prometheus <\/em>(2012). <\/strong><\/p>\n<p>Ces conf\u00e9rences o\u00f9 des sp\u00e9cialistes s\u2019expriment au sujet de th\u00e9matiques globales sont tr\u00e8s \u00e0 la mode. Au point que Guy Pearce en a donn\u00e9 une au sujet du mythe de\u2026 Prom\u00e9th\u00e9e sous les traits du dirigeant de la soci\u00e9t\u00e9 Weyland\u2026 qu\u2019il campe dans le film.<\/p>\n<p><strong>Le robot d\u2019<em>Ex-Machina <\/em>sur <em>Tinder <\/em>(2014). <\/strong><\/p>\n<p>Une fille attrayante attire un maximum de gens dans ses filets sur <em>Tinder<\/em>. Sauf que, quand ils sont ferr\u00e9s, les pr\u00e9tendant r\u00e9alisent que cette cr\u00e9ature de r\u00eave est un robot qui assure la publicit\u00e9 du film.<\/p>\n<p><strong>Le faux documentaire au sujet de <em>Blair Witch Project <\/em>(1999). <\/strong><\/p>\n<p>Avant sa sortie, le long-m\u00e9trage est pr\u00e9sent\u00e9 comme un documentaire constitu\u00e9 de sc\u00e8nes r\u00e9elles coll\u00e9es entre elles. Buzz garanti pour la sortie du film, rendu encore plus flippant puisque ce documentaire lui aura conf\u00e9r\u00e9 de la v\u00e9racit\u00e9 suppl\u00e9mentaire, du moins au d\u00e9but\u00a0!<\/p>\n<p><iframe loading=\"lazy\" title=\"Blair Witch Marketing\" width=\"618\" height=\"348\" src=\"https:\/\/www.youtube.com\/embed\/wWaMaO8Dgo0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans la lign\u00e9e de la campagne publicitaire de dingue pour aller loger dans la maison de Barbie, en marge de la sortie du film ce 19 juillet (Lire notre article ici&#8230;), nous avons recens\u00e9 quelques autres id\u00e9es de promotion pour le moins audacieuses. Le faux site au sujet de la grippe simiesque pour La Plan\u00e8te &hellip;<\/p>\n","protected":false},"author":358,"featured_media":253660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[7135,7],"tags":[],"class_list":["post-253662","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-we-love-worldwide","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les id\u00e9es publicitaires les plus folles du cin\u00e9ma\u00a0! - We Love Cinema<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/welovecinema.be\/fr\/les-idees-publicitaires-les-plus-folles-du-cinema\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les id\u00e9es publicitaires les plus folles du cin\u00e9ma\u00a0! - We Love Cinema\" \/>\n<meta property=\"og:description\" content=\"Dans la lign\u00e9e de la campagne publicitaire de dingue pour aller loger dans la maison de Barbie, en marge de la sortie du film ce 19 juillet (Lire notre article ici&#8230;), nous avons recens\u00e9 quelques autres id\u00e9es de promotion pour le moins audacieuses. Le faux site au sujet de la grippe simiesque pour La Plan\u00e8te &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/welovecinema.be\/fr\/les-idees-publicitaires-les-plus-folles-du-cinema\/\" \/>\n<meta property=\"og:site_name\" content=\"We Love Cinema\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/welovecinema.be\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-15T08:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T08:40:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/welovecinema.be\/wp-content\/uploads\/sites\/2\/2023\/07\/simpsons-promo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fred\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"fred\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/welovecinema.be\/fr\/les-idees-publicitaires-les-plus-folles-du-cinema\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/welovecinema.be\/fr\/les-idees-publicitaires-les-plus-folles-du-cinema\/\"},\"author\":{\"name\":\"fred\",\"@id\":\"https:\/\/welovecinema.be\/nl\/#\/schema\/person\/7620619142b6dd3c9aa19e9210ad5bd5\"},\"headline\":\"Les id\u00e9es publicitaires les plus folles du cin\u00e9ma\u00a0!\",\"datePublished\":\"2023-07-15T08:00:15+00:00\",\"dateModified\":\"2023-07-17T08:40:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/welovecinema.be\/fr\/les-idees-publicitaires-les-plus-folles-du-cinema\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\/\/welovecinema.be\/nl\/#organization\"},\"articleSection\":[\"\u00a0We Love Worldwide Cinema\",\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/welovecinema.be\/fr\/les-idees-publicitaires-les-plus-folles-du-cinema\/\",\"url\":\"https:\/\/welovecinema.be\/fr\/les-idees-publicitaires-les-plus-folles-du-cinema\/\",\"name\":\"Les id\u00e9es publicitaires les plus folles du cin\u00e9ma\u00a0! 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