{"id":23945,"date":"2012-06-21T06:46:49","date_gmt":"2012-06-21T06:46:49","guid":{"rendered":"http:\/\/www.cinevox.be\/?p=23945"},"modified":"2012-06-21T08:39:08","modified_gmt":"2012-06-21T08:39:08","slug":"le-grand-soir-punk-o-rama","status":"publish","type":"post","link":"https:\/\/welovecinema.be\/fr\/le-grand-soir-punk-o-rama\/","title":{"rendered":"Le Grand Soir : Punk-o-rama."},"content":{"rendered":"

Le Grand Soir<\/em> aborde sa deuxi\u00e8me semaine dans les cin\u00e9mas belges. Et le moins qu’on puisse dire est que le film n’est pas pass\u00e9 inaper\u00e7u. La pr\u00e9sentation \u00e0 Cannes, accompagn\u00e9e d’un photocall assez spectaculaire (photo ci-dessous) et couronn\u00e9e par un prix du jury n’y est pas pour rien. Mais en Belgique, toute l’action promotionnelle autour du film a \u00e9t\u00e9 une vraie r\u00e9ussite.<\/p>\n

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Rarement, chez nous, a-t-on vu un film lanc\u00e9 avec autant d’ardeur, d’audace et de d\u00e9rision. Pour une fois, ce n’est pas le web qui a \u00e9t\u00e9 r\u00e9quisitionn\u00e9 pour la promotion. O’Brother<\/em> qui distribue et promotionne le film en Belgique a opt\u00e9 pour ce qu’on appelle en marketing \u00ab\u00a0the field activation\u00a0\u00bb. De l’animation live sur site, \u00e0 l’entr\u00e9e des cin\u00e9mas, dans les rues, jusque dans le Parc Royal o\u00f9 un ap\u00e9ritif urbain a \u00e9t\u00e9 d\u00e9tourn\u00e9 du droit chemin par une horde de punks sans foi ni loi.<\/p>\n

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Enfin bon, n’exag\u00e9rons pas quand m\u00eame, car ces iroquois\u00a0 bigarr\u00e9s ne feraient pas de mal \u00e0 une mouche. Comme Not dans Le Grand Soir<\/em>. Grande gueule mais bon c\u0153ur et toujours une poign\u00e9e de pins \u00e0 nous offrir. O’Brother<\/em> ne s’est pas tromp\u00e9 d’objectif en combinant le fond et la forme, en appuyant son action promotionnelle sur une d\u00e9marche analogue \u00e0 celle des r\u00e9alisateurs, gentiment anars, bruyamment en r\u00e9volte contre le syst\u00e8me, pr\u00f4nant la solidarit\u00e9 et le contact plut\u00f4t que de virtuels engagements sans cons\u00e9quence.<\/p>\n

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\"\"<\/a>Sous l’\u0153il narquois de Benoit Del\u00e9pine<\/strong>, un des r\u00e9alisateurs envoy\u00e9s en Belgique pour promouvoir sa fable anar, des hordes de Bruxellois habituellement plus discrets se sont grim\u00e9s pour participer \u00e0 un de ces Ap\u00e9ros Urbains qui, il faut le dire pour les non-Bruxellois, sont devenus une institution dans la capitale.<\/p>\n

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Ces rendez-vous sont ouverts \u00e0 tous, sans ligne directrice. Ce sont des \u00e9v\u00e9nements \u00e0 imaginer, \u00e0 formater selon l’envie, \u00e0 vivre \u00e0 sa fa\u00e7on : on peut les concevoir \u00a0entre voisins, entre amis, entre coll\u00e8gues de travail. Sur une place, dans une rue, ou dans un parc donc, comme ce fut le cas pour annoncer la sortie prochaine du Grand Soir.<\/p>\n

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Sur place, beaucoup d’autochtones d\u00e9cid\u00e9s\u00a0 \u00e0 faire la f\u00eate jusqu’\u00e0 pas d’heure, mais aussi des personnalit\u00e9s du monde du cin\u00e9 belge comme Stefan Liberski ou J\u00e9r\u00e9mie Renier. Mention sp\u00e9ciale \u00e0\u00a0Olivier Masset-Depasse <\/strong>(ci-dessous), le r\u00e9al d’Ill\u00e9ga<\/em>l, finalement le plus punk de la bande. M\u00eame sans maquillage!<\/p>\n

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[Toutes les photos apero par Lo\u00efc Trooskens<\/a> , photo de Cannes par Karl Joels]<\/em><\/p>\n

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Lire aussi : Anarchy in the Centre commercial<\/a><\/p>\n

Punks not dead<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le Grand Soir aborde sa deuxi\u00e8me semaine dans les cin\u00e9mas belges. Et le moins qu’on puisse dire est que le film n’est pas pass\u00e9 inaper\u00e7u. La pr\u00e9sentation \u00e0 Cannes, accompagn\u00e9e d’un photocall assez spectaculaire (photo ci-dessous) et couronn\u00e9e par un prix du jury n’y est pas pour rien. Mais en Belgique, toute l’action promotionnelle autour …<\/p>\n","protected":false},"author":7,"featured_media":23961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,7],"tags":[],"class_list":["post-23945","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-l-affiche","category-actualites"],"yoast_head":"\nLe Grand Soir : Punk-o-rama. - We Love Cinema<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/welovecinema.be\/fr\/le-grand-soir-punk-o-rama\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Grand Soir : Punk-o-rama. - We Love Cinema\" \/>\n<meta property=\"og:description\" content=\"Le Grand Soir aborde sa deuxi\u00e8me semaine dans les cin\u00e9mas belges. 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